Sinturel

Role Art direction - Branding - Photography
Company Panthère Noire
Years 2017

This project is a redesign of the visual identity of a French leather goods manufacturer. The emblematic product of this shop is a bag in the shape of a rugby ball. It is quite natural that I created this identity around this idea.

The logo represents both a "classic" bag but also one in the shape of a rugby ball. To enhance this new identity, I did a product shoot.

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