I was contacted for the launch of a new brand of jewelry. The project covered the entire visual identity. From the brand name to the product placement in the store. These are jewelry based on a Spanish trend by artist Antony Gaudi. After multiple research, "Odena" imposed itself naturally. It is the name of a district around Barcelona, it has the advantage of having a sound that is both feminine and Spanish for French customers. In addition it is original.
The logo has been worked on to highlight the originality and the colorful and unstructured graphic principle of the artist. The "O" of odena has an accent that is diverted into a ring.
